Steve Mitchell

Steve Mitchell is President and CEO of Mitchell Interactive. Steve is a nationally known and respected expert in all types of traditional and Internet based qualitative and quantitative market research. Steve has worked for corporate, association, labor union, governmental, education and media clients in more than 40 states since 1985. He uses his extensive background and expertise to develop actionable research projects. When he gets the results of the research, he then drafts and implements successful strategic action plans for his clients.

In addition to his work in the private sector, he has worked for governors, U.S. Senators, Members of Congress, state legislators and mayors. Prior to founding his own traditional market research company, Mitchell Research & Communications, Inc. in 1985, he was on the national staff of Reagan-Bush 84 in charge of all voter programs in Washington state.

He is continually sought after to provide his political expertise, polling and on-air analysis to a host of television stations, newspapers and online publications throughout the country and around the world. Mitchell has provided analysis for ABC, NBC, MSNBC, Fox News, CBS, BBC, AP, Financial Times of London, New York Times, the Washington Post, the Washington Times, Newsday, the Houston Chronicle, and numerous other media outlets in the United States and around the world.

In his home state of Michigan, he has polled for the Detroit News, Detroit Free Press, WDIV-TV and WJBK-TV in Detroit. Nationally the company has served as pollster for major television stations in Los Angeles, Sacramento, Fresno, St. Louis, and Chicago.

In addition, Steve is well versed in all forms of public relations and public affairs including crisis communication management, (he helped guide a Fortune 500 company in its internal and external communications during a bankruptcy filing), community relations programs, media relations, direct mail and coalition building. His background in public relations and public affairs helps Mitchell Interactive assure that client's who want to publicize research information get the publicity they need.

He has met the public relations needs of clients in a host fields; including utilities, banking, real estate, data information, automotive, waste management, environmental, manufacturing, advertising, federal, state and local governments, as well as for professional and trade associations.

Steve is nationally recognized for his successful work in preparing and implementing state-wide ballot referendums.

He is a recognized speaker on trends in private sector market research, politics and polling.

He is an accredited member of the Public Relations Society of American (APR.). Only 10% of all public relations counselors are accredited by PRSA.

He serves on the Board of Directors of the Michigan Chamber of Commerce; he is a board member and former Chairman of the Board of Common Ground Sanctuary, a $10 million per year non-profit agency; he serves on the Visiting Committee of the Gerald Ford Institute of Public Policy at Albion College; and, he is a member of the Oversight Committee of the Sen. Robert Griffin Endowed Professorship at Central Michigan University.

He holds a bachelor's degree in political science and history from Northern Michigan University.



Suzie Mitchell

Suzan Mitchell is Executive Vice President & Chief Financial Officer of Mitchell Interactive, LLC and is Chair of the firm's Brand Marketing Practice.

In her 30 years in the communications industry, Suzie has built an extensive and varied background working with clients both in the consumer and business-to-business sectors covering economic development, health care, food/beverage, financial services, community mental health, emergency services, public safety, local government and waste management industries.

We understand the power of brand. We know how to impact behavior and choice both short term and long term while building brand loyalty. By employing creative planning, based on a brand's strategy, we deliver powerful programs that reach targeted audiences that achieve measurable results.

Suzie also served as Director of the Department of Public Information for the County of Oakland in Michigan (pop. 1.1 million) from 1983-1992. She was responsible for all the County internal and external communications.

She spent the early part of her career as a journalist for the Observer & Eccentric Newspapers, a twice-weekly suburban chain with circulation of 100,000 plus. Her background as a journalist helps her maintain hundreds of contacts with print, television and broadcast reporters.

In addition to her communications experience, Suzie is a nationally recognized fundraiser for major donor programs. She has served as a fundraising consultant to U.S. Congressmen and Michigan Supreme Court justices.

She holds a bachelor's degree in communication from Michigan State University and has completed specialized training in public relations from New York University.


 

Mitchell Interactive, LLC
 425 1st Street SE, Washington, DC 20003
Phone: 800-351-0411
 

Mitchell Interactive, LLC
 314 Evergreen, Suite B East Lansing, MI 48823
Phone: 517.351.4111     Fax: 517.351.1265
 

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