 The function of market research is to assist companies like
yours in making more informed and successful business
choices about the products or services you sell. We want to
help you with the positioning of your company so that you
will be able to increase sales and bring about a strong
return on investment.
Market research should not be considered a cost of doing
business; it should be considered an important element in
maximizing profits. Market research will help you understand
who your consumer is and how to satisfy current and future
consumers' desires. We want you to become the most efficient and profitable
corporation possible. We can help you become a leader in
your industry by preparing you for the future and the future
needs of your consumers. We will work to make sure you have
the information you need and only the information you need
to assist in the direction of your company. And, after we have completed the research we will give you a Mitchell Interactive Action Analysis with detailed
recommendations on how to best use the data to maximize
profits.
You will get highly sophisticated, innovative research using
all of our services:
Mitchell Interactive i-ThinkGroups TM
Internet polling provides an entirely new way of conducting
market research. It allows us to bring people with similar
interests but disparate backgrounds together so that they
can chat about your product or service and the products and
services of your main competitors.
Before the Internet, there just wasn't a method that could
be effectively used where people could come together daily
and discuss issues related to different products and
services.
These web communities are made up of diverse groups of
people who agree to come together at regular intervals to
discuss a specific product.
They provide a particularly different insight to corporate
clients because:
- Members of the i-ThinkGroups participate from the
comfort of their homes or offices.
- Because they are comfortable, at ease, and alone, they
won't be intimidated if someone strongly disagrees with
their perspective.
- Members also get to know, through the anonymity of the
Internet, the other members of their i-ThinkGroups. This
allows them to be honest and candid as they discuss a
product or service.
- Just as they develop a close relationship and
camaraderie with the other members of the i-ThinkGroups,
they also develop a close relationship with the client
that makes them want to help the client be successful.
- As a result of this comfort level, development of
rapport with fellow i-ThinkGroups members and with the
corporate client, there are often real "break-through"
moments when the client, working in collaboration with
the i-ThinkGroups, really discover something meaningful
for the client.
Anyone that has sat through traditional focus groups, has
seen how one participant can come up with an idea not
thought of by the corporate marketing or research people.
The i-ThinkGroup is far more likely to provide this
"break-through" because of the time and thought that goes
into participating regularly over a long period of time.
Our
highly sophisticated software sifts through the hours of
conversation to find the important information you need to
stay ahead of the competition.
We
can build these i-ThinkGroups to meet your specific needs.
Once the panel is built, you can go back to this same panel
for the next year to give you important insight into your
product and service.
Our i-ThinkGroups cover all ranges of industry research
including:
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Hotels
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Airlines
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Car rentals
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Consumer electronics
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Health and Wellness
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Jewelry
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Cruise lines
- And just about any other industry.
Customer Satisfaction Surveys
Customer satisfaction surveys are a great tool to
further understand your customer base. Survey results
will help you create an action plan that will maximize
the customers interest in your product or service and
there experience with your company.
Employee Satisfaction Surveys
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Employee satisfaction surveys are essential in comprehending
the needs and opinions of your employees. We can assist your
human resource department in figuring out the most efficient
ways to run your company so that it is both more productive
and enjoyable for your employees.
Advertising and Branding
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We will first assess how your company is perceived by its
customers, its employees, its competitors, and its potential
customers. We will determine what the assets and liabilities
are of your current brand among the four audiences to be
researched.
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Secondly, we will use that information to determine
whether or not you need to re-brand your company.
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If we determine that you must re-brand your company, we will
help you determine what the new brand should be and
determine the best communication forum(s) to reach your
intended audiences.
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After that, we will test sample communications in
controlled small samples with the intended external and
internal audiences.
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Finally, we will help you create a new brand and a
communication platform for the new brand that will be
consistent in appearance (design) and that will articulate
your company's desired image.
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We
would also recommend that you measure, revisit and
redesign over time, but at least every 3 years.
Custom Research and Consulting
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Mitchell Interactive is the leader in creating custom
research for a wide spectrum of clients. Custom research may
be necessary to achieve the goals and information desired by
your campaign or company. A more detailed custom survey
allows you to cover a wider range of research topics and
create a more unique line of questioning in order to achieve
your individual or company goals.
Opinion Polls/Omnibus Surveys
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Opinion polls are conducted to gain knowledge on what
popular opinion is and what different types of people are
thinking or feeling. Opinion poll topics can range from pop
culture to business decisions or political issues. Our
regularly scheduled national surveys allow you to add one or
several questions at a very reasonable cost. Then, we will
help you get publicity on the question you ask.
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These omnibus polls provide you the opportunity to ask a
smaller number of survey research questions at a less
expensive rate while gaining the same information as a
custom survey. Mitchell Interactive omnibus polls are
conducted regularly and can give you the survey
results you need in an efficient and timely manner.
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