The world of business and politics is
tremendously competitive, and the only reliable way to
forecast your needs is to use the most sophisticated
research techniques available-the research techniques
of Mitchell Interactive. In areas where the accuracy of
quantitative market research can be precisely determined
Mitchell Interactive ranked in the top five companies in
the United States. As importantly, our clients have
found that the strategic and tactical advice we have
provided has allowed them to increase their business or
to accomplish the goals that they had established.
The Mitchell Interactive panels [i-Think Panels] are
some of the largest online panels available. With more
than 6 million legitimate e-mail addresses, we can
provide panels of consumers with more than 10,000
members nationwide. We have one of the largest panels of
affluent consumers of any research company.
Mitchell Interactive is continually updating its online
panels and researching new data collection methods so it
can continue to be the leader in online research. Our
analysts have proven accuracy in our data collection
methods both in market research and public opinion data.
The professionals at Mitchell Interactive have served
the sophisticated research needs of clients for more
than a quarter of a century. In addition to
understanding and having the capacity to satisfy the
most sophisticated research needs of the corporate
world, Mitchell Interactive's personnel also have
extensive backgrounds in and knowledge of political
public opinion for media and political campaign clients.
If you want to have the competitive advantage over your
competitors, you need the Mitchell Interactive
Advantage!vantage!vantage!vantage!vantage!vantage!
Mitchell Interactive Online Panel
We have been working for several years to develop a
large online panel that can be used for political and
consumer surveys.
As a result of the lists we have collected over the past
few years, and as a result of strategic partnerships we
have forged, Mitchell Interactive has more than 6
million members in its political and consumer panels.
Our email addresses contain all of the necessary
demographic information which allows us to build
statewide and nationwide panels that accurately reflect
the overall population.
This large panel is made up to people who have opted in
to take surveys, either for our public affairs surveys
or for our consumer surveys. Those who participate in
our consumer surveys for corporate clients are part of
the mitchell-rewards program that gives them
compensation for taking the consumer surveys.
We do not provide rewards for those taking the public
affairs [political] surveys that we conduct.
Our large panel allows us to gather data from large
groups of diverse populations. We are able to get
statistically valid statewide samples in 40 states and
we are able to get large samples for our weekly national
polls.
We have the ability to build panels of 2,000 to 4,000
consumers in the travel or consumer electronic industry,
among affluent people, or special age groups.
We can build a large panel so you can get fast, cutting
edge data from a large representative panel of your
customers or potential customers.
Mitchell
Interactive Accuracy
Accuracy in market research is difficult to gauge. The
only way it can be truly determined is in political
polling. In political polling right before an election,
the entire universe of people you are polling go and
vote. Either you're right or you're wrong.
There is no other type of market research conducted when
you can absolutely determine that the research
methodology used is correct. That's why we have to point
to our political polling to demonstrate the accuracy of
Mitchell Interactive.
Our company was the most accurate media pollster in
every state in which we polled between 1986 and 2006.
Our clients have come from around the country. Some of
our clients have included media outlets such as KCBS-TV
and KCAL-TV in Los Angeles, KSDK-TV in St. Louis or WJBK-TV
and WDIV-TV in Detroit, we have been extraordinarily
accurate. We have worked for newspapers like the Detroit
News and Detroit Free Press.
We are just as accurate in our national polling. Our
national poll in 2004 was more accurate than much better
known polling companies. It showed President Bush would
win by 4%, his final margin was actually 3%.
Our telephone survey conducted the Saturday and Sunday
before the 2004 November election was more accurate in
projecting the final results in the Bush v. Kerrey race
than Harris, Reuters/Zogby, ABC/Washington Post,
Newsweek Magazine, American Research Group, Marist
College, and Fox News.
Now, we enter into the world of Internet polling, we
have rigorously tested our samples and methodology to
assure that results from our Internet polling are just
as accurate as the results from telephone polling.polling. |
